Operate
to Value.
For Tech Companies. Operator, not just advisor.
We make you M&A-ready, run the value creation, and leave a playbook your team owns.
The Reality
Strategy isn't usually the problem.
The value creation levers are usually clear. What's hard is:
-
executing under day-to-day load that swallows everything else,
-
holding priorities when the market shifts,
-
bringing the organization along after a deal,
-
knowing whether you're actually winning the sprint or just busy.
"We come in exactly there. Senior capacity, deal experience, and playbooks your teams run after we leave."
Where we work
Across the full PE lifecycle.
From pre-deal readiness to post-exit handover. Our core: Value Creation Execution at the GTM × Product intersection.
M&A Readiness & Buy-and-Build
Pre-deal. Get ready to buy or to be bought into.
You've agreed on a buy-and-build thesis. Or you're evaluating your first platform acquisition. This is the phase where most thesis assumptions get stress-tested against operational reality.
How we help:
- M&A Strategy & Buy-and-Build Workshops
- Value Creation Due Diligence
- PMI Playbook Workshops
- Organizational Readiness Sparring
Formats: DD · Workshops · Sparring
Post-Close & Integration
First 100–400 days. Make the deal work.
The deal is closed. The hard part starts now. This is where most value creation plans quietly derail because PMI runs on energy the organization doesn't have.
How we help:
- PMI Playbook Workshops
- Integration Programs (end-to-end execution)
- Interim PMI Leadership (Head of Integration)
- Executive Sparring
Formats: Programs · Interim · Workshops · Sparring
Value Creation Execution
Mid-hold. Turn the thesis into EBITDA.
You're 12–36 months into the hold. The next step isn't in the strategy deck anymore. It's in the execution. We run programs at the intersection where revenue actually lives: GTM and Digital Product.
How we help:
- Value Creation Programs (playbook delivered)
- Interim Executive Roles (COO, MD, etc.)
- Strategic Workshops
- Executive Sparring
Formats: Programs · Interim · Workshops · Sparring
Exit Readiness & Equity Story
Pre-exit. Close the gaps before the next buyer sees them.
Die exit-fokussierte Phase. Small operational gaps become valuation deltas. The hard truth: the next buyer will do DD with the same rigor your sponsor did at entry.
How we help:
- Exit Readiness Programs
- Equity Story Workshops
- Vendor Due Diligence (from the sell-side)
- Interim Head of Exit Prep
Formats: Programs · Workshops · DD (vendor) · Interim
How we work
Five engagement formats.
From on-call sparring to full-time interim roles. One common thread: we're in the execution, not next to it.
Executive Sparring
On-call senior capacity for thinking partners.
For CEOs and Investment Managers who need a senior sounding board without committing to a project. We're on retainer, available when you need us, invisible when you don't.
Engagement: 1–2 days/month, 6-mo min.
You get: A senior operator on speed-dial who knows your thesis.
Strategy & Readiness Workshops
Structured alignment in 2–5 days, with a playbook your team can run on Monday.
Compressed, high-intensity sessions to align C-level, Sponsor, and key team leads on strategy, priorities, or a playbook (e.g. M&A Strategy, PMI Playbook, Equity Story).
Engagement: 2–5 days on-site + prep. Fixed fee.
You get: An executable plan, aligned priorities, timeline.
Value Creation Due Diligence
Commercial + Operational Due Diligence with a Value Creation roadmap — not a 200-page report.
Integrated Due Diligence for PE investors evaluating a tech target or for PortCos preparing for a sell-side process. We surface the real operational levers and risks.
Engagement: 4–6 weeks. Fixed fee.
You get: Clarity on thesis, prioritized post-close levers.
Value Creation Programs
End-to-end execution of a strategic lever with a playbook the organization runs on its own after we leave.
This is the core of what we do. One strategic value creation lever, pulled end-to-end, with senior hands-on presence alongside the C-level. Not a report. A delivered outcome.
Growth
- GTM Transformation
- New Geography / Market
- New Product Launch
- Cross-sell & Upsell
Profitability
- Pricing & Monetization
- Cost Reduction & Ops
- Synergy Capture
Operating Model
- Operational Excellence
- AI & Automation
- Org Redesign
Engagement: 2–6 months for single-lever.
You get: The lever pulled (measurable outcome), a playbook your team owns, and a team that has leveled up.
Interim Executive
Senior leadership in the seat for 6–12 months, full-time, fully accountable.
When the situation calls for a senior operator in a formal role: post-acquisition leadership, greenfield market stand-up, mid-hold turnaround, or pre-exit preparation.
Engagement: 6–12 months, full-time.
You get: A senior executive fully in the seat with a clear exit plan for succession.
Let's talk before
you're
already in the fire.
Most of our engagements start with a 30-minute conversation: your situation, the lever that's stuck, what we'd do in the first four weeks. No pitch deck.
Impressum
Angaben gemäß § 5 TMG
Massimo Kuchernig
maku ADVISORY
Scheidtstr. 1
40239 Düsseldorf
Kontakt
E-Mail: mk@maku-advisory.com
Umsatzsteuer-ID
Umsatzsteuer-Identifikationsnummer gemäß § 27 a
Umsatzsteuergesetz:
DE355091548
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